Having face-to-face conversations with your clients and prospects in your own branded event can be a rewarding addition to your marketing mix. Hosting a well-marketed event or exhibition facilitates meeting and interacting with a targeted audience on a personal level, and can be used to attract free media attention.
ADVERTISING AND DESIGN
The primary goal of all marketing activities is to influence appropriate perceptions and behaviour within specific target groups. Considering that people respond more favourably to that with which they feel a close connection, establishing rapport with our clients’ target audiences is essential.
At EXHIBIT IT, we always examine all the solutions we develop to ensure that they get attention and align with the culture, beliefs, values and preferences of the intended recipients. To the extent that today’s digital media can reach anyone anywhere, solutions must also be universally appropriate.
Whenever you need to blow your horn, we are here for you.
PROMOTIONAL GIFTS
Giving away promotional products can increase brand loyalty and marketing ROI. If customers do not use these items themselves, they often give them to others instead of throwing them away. The extended public exposure to your brand as a result of the longevity of promotional gifts increases brand awareness.
We have a wide range of customised or off-the-shelf promotional gifts to boost the effectiveness of your marketing spend.
MEDIA PLANNING, BUYING AND MONITORING
Over the years, we have built mutually beneficial relationships with media owners across all media types, enabling us to negotiate deals that maximise your media investment.
Using the most recent industry research figures, we develop your media strategy for the best combination of media to achieve your marketing objectives.
OTHER SERVICES
Brand Audits & Marketing Strategy Development | We thoroughly examine current perceptions regarding your brand in comparison to your competitors; determining your strengths, weaknesses, inconsistencies, threats and opportunities. Our brand audit process paves the way for informed products and services improvements, and Marketing Strategy development.
Printing & Production | Understanding how Production works – from design to final product – saves time and money. Our competent designers and processes ensure that choosing appropriate materials, printing, folding, trimming, and packaging are done correctly the first time; lowering production costs by eliminating waste through common errors.
Traditional & Social Media Monitoring | Continuously reading, watching, and listening to your media content – and that of your competitors – across relevant media channels helps you monitor and manage how your brand is perceived. This Media Monitoring gives valuable insights into your brand positioning across time. These insights can then be used to manage your brand’s reputation relative to others in your sector. XHIBIT IT gathers media data and analyses it for you.
Electronic Archiving | Off-site Electronic Archiving solutions protect your information. Our records management systems and software also help you organize your records and accelerate your productivity through instant access, allowing you to make faster, better business decisions.
Translation | We offer translation services across all 11 official South African languages. Our professional native translators pride themselves on fast, accurate, high quality, and affordably priced work: Document Translation, Editing, Proofreading, Interpretation, and Audio Transcriptions.
Training & Capacity Building | Your brand equity is significantly impacted by your employees’ abilities and behaviours. You can have the pretties logo, most seductive pay-offline, and excellent collateral; if your people are not ‘living the brand’ through their performance with each other and your customers at every touch-point, your business won’t thrive. We support your people in their personal and professional development to leverage existing and new knowledge and skills. Our bespoke training and capacity building workshops, and mentoring and coaching interventions will take your people, – and subsequently – your company to new heights.